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Expedia Group
Date
May 2023
Location
Austin, TX
Project type
Market Research
The Expedia Group's (EG) airline account managers faced limited insights into how airline partners were incorporating Environmental, Social, and Governance (ESG) initiatives into their business models and what best practices to incorporate into EG's portfolio regarding sustainability.
Therefore, I conducted extensive research on EG's top 50 airline partners' ESG and sustainability initiatives to assess industry trends and best practices. I then executed a detailed market analysis on booking flows, identifying a 7% unrealized market value for sustainability-driven travel options.
To end my internship, I delivered an executive summary of findings that significantly increased ESG awareness among account managers by over 50%, providing valuable insights into the evolving sustainability landscape within the commercial aerospace sector. The research supported strategic decision-making at Expedia, highlighting areas for growth in sustainable travel options and customer engagement strategies.
