C3 & McComb's Marketing Case Competition

C3 Presents, a major live entertainment company, needed a fresh marketing approach to boost audience engagement and long-term festival loyalty. With shifting consumer behaviors and increased competition, the challenge was to develop a strategy that would enhance fan experiences, drive ticket sales, and create deeper brand connections.

My team and I developed a gamified loyalty program designed to keep festivalgoers engaged before, during, and after the event. Our proposal was research informed, people driven. By integrating personalized digital experiences, exclusive rewards, and interactive brand partnerships, our strategy encouraged repeat attendance and strengthened festival brand affinity. We focused on leveraging social media engagement, user-generated content, and experiential activations to make festivals more immersive and community-driven, transitioning lineup ticket buyers into ACL fans.

After a week of intensive research, late-night brainstorming, and strategic refinement, we presented our solution and secured 3rd place in the competition. Our pitch demonstrated how C3 Presents could turn casual attendees into lifelong festival fans. This experience reinforced my passion for creative marketing and strategic problem-solving.