About Me | Kathryn Clark

Tailored Narratives, Perfectly Matched

About Me.

Growth-focused marketer and strategic storyteller, passionate about crafting and delivering personalized brand narratives that resonate with the right audience at the right time. Experienced in leveraging data, audience insights, and performance marketing to drive user acquisition, retention, and engagement. Thrives in dynamic environments, aligning cross-functional teams to develop scalable, customer-centric marketing strategies that drive growth and brand affinity.

Resume

Education

2024 - 2025

Masters of Science in Marketing | University of Texas | McComb's Business School

2020 - 2024

Bachelor of Science in Communications & Leadership | University of Texas | Moody College

2007-2010

Bachelor of Arts in Theatre | University of Texas

Looking for any particular experience?

Expedia Group

At Expedia Group, I dug into airline sustainability trends and uncovered a hidden 7% market opportunity in eco-friendly booking options. After presenting my findings, ESG awareness among key stakeholders jumped by 50%, sparking fresh conversations about sustainability in travel.

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Professional Women's Hockey League

At the National Collegiate Sports Analytics Competition, I analyzed social media engagement data in women’s pro hockey by shifting the focus to long-term follower growth. My strategy showed that building a dedicated fanbase isn’t just about quick interactions—it’s about keeping fans invested over time!

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Longhorn's Don't Litter

As Head of PR for Longhorns Don’t Litter, I executed one of our largest tabling events, driving a 300+ follower increase on Instagram and boosting student engagement. I also created an 80-page LDL Toolkit to solidify brand identity, streamline communication, and ensure the campaign’s long-term success as an official student organization.

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Alpha Delta Pi

As Vice President of Event Management for Alpha Delta Pi, I was Vice President of Event Management for six large-scale events, managing a $36,000 budget and overseeing vendor partnerships. By optimizing promotional efforts, negotiating cost-effective contracts, and creating a cohesive brand experience, I helped elevate engagement and strengthen the organization’s campus presence through our events.

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C3 Presents

At the McCombs Marketing Case Competition, my team and I designed a gamified loyalty program for C3 Presents to enhance festival engagement and build long-term audience loyalty. Our strategy, which leveraged personalized experiences and brand partnerships, earned us 3rd place.

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Amazon

For a class project, my team and I developed ‘Return to Earn,’ a Prime-exclusive recycling program that incentivizes customers to return packaging waste in exchange for Prime Bucks. By integrating this initiative into Amazon’s existing locker network, we created a scalable, cost-effective strategy that enhances sustainability, strengthens brand loyalty, and increases Prime memberships.

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